Trial Nugget: Power Reading

In this trial nugget, Brendan Lupetin challenges the notion that trial lawyers must deliver openings and closings completely from memory. Drawing inspiration from James Humes’ book “Speak Like Churchill, Stand Like Lincoln,” Brendan introduces the “power reading” technique used by communicators from Ronald Reagan to Rick Friedman. This approach combines written precision with conversational delivery through two key principles: “memorize, then conversationalize” and the “see, stop, say” method. Brendan shares how he successfully implemented these techniques in his recent trial victory, offering a practical alternative for attorneys who want to sound natural while maintaining complete control over their message.